https://www.michellemacmillan.com/about daily 0.75 2025-02-09 https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620848182839-EB3UZU7IPODNRB0I4X8V/IMG_8161.jpeg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.michellemacmillan.com/work daily 1.0 2025-02-09 https://www.michellemacmillan.com/work/ux-casestudy/biophilia monthly 0.5 2021-07-12 https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620592418274-YVT637FNVDOCW3K0T6QZ/severin-candrian-gETAvvOmwao-unsplash.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620592517518-B9BX550F3FWAJYCEIH2H/severin-candrian-kjA8_xnbGGo-unsplash.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620319557861-H06CBK0ZPKVP745QGBLC/IMG_7845.jpeg+copy.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620319253775-K3APGZYSVO33VHODKW8W/IMG_7765.JPG Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620410538430-BCPO1YJBNJ8W9VP3R135/User+Personas.png Work - UX Case Study: Biophilia User Personas https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620160541512-M1CHR02KKW0BCJFNUE8S/Screen+Shot+2021-05-04+at+4.34.36+PM.png Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620071866931-VLSO7Z91FNP3XZTOTTH7/Screen+Shot+2021-05-03+at+3.57.26+PM.png Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/5fcc4346-003b-451e-beb0-648f6ca4926b/Screen+Shot+2021-05-03+at+4.15.36+PM.png Work - UX Case Study: Biophilia Biophilia sitemap, version 1 https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620506678078-2H22NZVN0S3QNRWJYF74/Screen+Shot+2021-02-22+at+5.41+1.png Work - UX Case Study: Biophilia Biophilia sitemap, current version https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620690886663-WO3ZFVGUGLEF2PLLWQK3/Homepage.png Work - UX Case Study: Biophilia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620691090576-DQ4BOP2JUABVTEHIUF8Y/Example.png Work - UX Case Study: Biophilia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620690483528-OIJAGF4XSF5KVACFE1EA/Find+an+Expert.png Work - UX Case Study: Biophilia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620694096989-TU0UD0GY60U8201MKP7U/Plant+Profile.png Work - UX Case Study: Biophilia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620597680805-ZIYBPOGEC46KTZTVLV1H/Preference+Test.png Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1620080563834-I8PKXAC1I8T7QUNOR8UY/Biophilia+Case+Study+Thumbnail.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/db76354b-86bb-460c-be50-ef4d99daa831/Screen+Shot+2021-05-03+at+6.00.47+PM.png Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/b416523d-6c1c-493b-b6ac-f300e916be4b/0001.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/ab7a6d4a-da5d-46e3-8527-955d91fa380b/Screen+Shot+2021-05-03+at+6.01.37+PM.png Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/c43e10be-d155-467f-9e50-1cb062dab3ff/0002.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/51fbb351-5aaa-45cd-8f08-69810bbd9f54/Screen+Shot+2021-05-03+at+6.01.10+PM.png Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/a3f11e4b-1567-4624-b5dd-874d20e2bfbd/0003.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/e70ed570-e17e-4609-a155-da82492adf97/Screen+Shot+2021-05-03+at+6.01.25+PM.png Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/b573bf6e-8c51-4f98-b3e0-b86016203c5c/0004.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/cbc28ea8-6dec-4bc1-bb59-61a4ec3c376d/0005.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/bff68f34-16e2-4482-b479-561c267282a3/0006.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/9a024d93-3b55-454e-9db1-a573dbac30f0/0007.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/e926964b-45d5-4178-99af-c6f85f0b9b22/0008.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/4679eb21-a3f0-442c-9eb3-cb9a156526c3/0009.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/8a7f6a6f-2b9e-42f2-a562-282b87752eb4/0010.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/2e692866-3697-4b43-831b-11f89f9fd08a/0011.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/d88a44a6-8bde-4631-8345-db6818a70bce/0012.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/c072dbdd-7f96-42a0-9269-3c8da4e59061/0013.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/9aee2536-918c-4cf9-a0c1-292eb74c4696/0014.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/61897387-d068-4893-8b6f-e1143e2e5d2b/0015.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/7301e350-6811-4074-8701-863c5e7c0f61/0016.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/02178b58-db26-4193-9f5f-6e0a7f497df0/0017.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/6073ed8b-84f2-46ea-9300-877b58e742b1/0018.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/2ced9373-c1f3-4ca3-abf6-b30f00334a40/0019.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/4e59d321-d66d-457e-8805-9e6ef4442eef/0020.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/0709425d-2d20-4071-83a3-27576560622a/0021.jpg Work - UX Case Study: Biophilia https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1dbe0654-ee19-4927-bde6-2dca40f314b5/0022.jpg Work - UX Case Study: Biophilia https://www.michellemacmillan.com/work/ui-casestudy/fitted monthly 0.5 2025-02-27 https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1626114047380-X2IRQZ70639V02WNDIFS/Unsplash+-+Luca+Bravo+-+9l_326FISzk.jpg Work - UI Case Study: Fitted - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/93a5c9bb-d38b-4d00-b57e-f0d18f9439e0/User+Stories.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/3416306f-47ca-4c6f-b353-2d4ff85f0eae/Persona.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/16d97e07-7117-4759-aa5f-78ce14c65f41/User+Flow.jpg Work - UI Case Study: Fitted - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1626124161861-I2923YJR6I6UQRAFQOKG/Fitted+Low-Fidelity+Wireframes+-+The+Original.jpg Work - UI Case Study: Fitted - USER FLOWS Visualizing Fitted’s Flow Understanding why Rebecca needed a solution allowed me to focus on creating a valuable product to serve those motivations. With goals, tasks and stories and mind, I mapped out the basic functionality and flow of the app. I sketched wireframes onto cue cards to get a sense of content blocking and translated the ideas into a digital user flowchart. Curious to see all my low-fidelity sketches? Please follow the links below. The Original Onboarding Profile + Achievements https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1626129824750-I083P7R13KIOUCDWLOY2/Mood+Board.jpg Work - UI Case Study: Fitted - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1626274748594-2597S0EXEEPVTNJ2RALN/Mockups+-+Workouts.jpg Work - UI Case Study: Fitted - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1626275769845-4LS0QEMHYEA43CX9R3TX/Mockups+-+Profile.jpg Work - UI Case Study: Fitted - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1626274865262-GUICCMWORRP93VG53LAC/Mockups+-+Individual+Workout.jpg Work - UI Case Study: Fitted - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1626133294300-XJ7UOFBUJ2FDFI6A0547/Landing.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1626133438995-FR60KOQTG62JXVL27W0Z/Landing.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/8cb7f0f4-73f9-47d3-bca1-3ae1541c1923/0001.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/1cbcc871-9bbb-4115-abdf-3bdf7a1fa304/0002.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/72d8e0f7-1ab7-4137-8878-41a198ea3ed4/0004.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/9efe01c3-d38c-436d-8bde-b0b138b90309/0005.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/9210b20b-0b5c-4b2a-a9d7-09b4834d0bb7/0006.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/48c93cbf-85e3-4c38-aa3f-72d02b0290b2/0009.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/d205ab46-254a-4f03-ae5f-827f763aed10/0011.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/d7c9cb7d-44e5-4c54-94f0-f5bf759ccff7/0003.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/f5023a6b-d44f-4eed-b87b-7ab018fb6ad8/0007.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/c376c3f8-90d1-4421-94ac-e1fd5a6a8a5a/0008.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/44b63ea5-fcaa-4a0a-8e2f-767eeb8312c9/0010.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/2ef5d622-d7ca-4ecb-b904-b95c29939f01/0012.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/b7e0ac42-b32c-4d76-b1f7-9ab19de53d0c/0013.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/0ccbe069-1d50-4f4f-b93a-8f67ebbbcb52/0014.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/78f290df-ca45-4d74-a348-4e542f3b193f/0015.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/f184b516-dd7d-4712-8977-91e8140a5f31/0016.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/ba5ef6e4-34e9-4be2-af88-bfbe9d788a3a/0018.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/e50a90e7-3fae-4dde-bcdd-c64361dc56b3/0020.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/d406b47c-2eaa-4287-92a4-b173cca44d62/0019.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/4cad23d3-8dc8-4a3a-8d56-35058a5e4b4a/0021.jpg Work - UI Case Study: Fitted https://images.squarespace-cdn.com/content/v1/608ee996b320070cf030e33c/88aac2fd-bf4c-46bb-b550-c20e07ff25ed/0017.jpg Work - UI Case Study: Fitted